GBR - Xiaomi Redmi 5A is sold exclusively at Lazada. Every Wednesday at 11 am, a flash sale begins. Within minutes the sale was over.
People who do not miss out complained about social media. Not a few who question the actual number of units sold Lazada smartphone.
Achmad Alkatiri, CMO Lazada Indonesia, confirmed that every week the company sells tens of thousands of units Xiaomi Redmi 5A.
"I deliberately become a member in fanpage Xiaomi Indonesia to find out their feedback related to the sale of Redmi 5A. There I read, many are asked, 'this is Lazada how many units sold, why 5 minutes sold out, 10 or 100 units doang ya?', "Said Achmad Alkatiri in introducing the new look of application and website Lazada, in Jakarta (17 / 1/2018).
In response, Achmad wanted to clarify.
"First, thanks to Xiaomi who has chosen Lazada as an exclusive partner for the sale of Redmi 5A. Secondly, thanks to Indonesian consumers, because the enthusiasm to Redmi 5A is really beyond expectations, "he said.
In the explanation, Achmad told that in the past, in 2015, Lazada also once held a flash sale Xiaomi smartphone. Within one hour, 40,000 units were sold out. Well this time is much higher than that.
"For three weeks, my work every Wednesday is social media mantengin, to know what they are talking about. Flash sale finished in 10 minutes. For those who question the number of units we sell, I can guarantee it tens of thousands. Every week the stocks are different, but certainly tens of thousands. Not a hundred or thousands, "said Achmad.
Every Wednesday at 11 am, traffic Lazada shot. Achmad admits that every flash sale Xiaomi, he can not sleep.
Because Achmad claims to have coordinated everything, in terms of server, in terms of technology, readiness, but the number of animosya is very high, super high.
"Why crash, because the problem is they are going to one SKU, one page, all centered to one item. Well here our system has limitations. Even the world's largest e-commerce Amazon and Alibaba have this limitation. From there we continue to improve, but very massive and complicated improvement in terms of technology, "claims Achmad.
As for the number of units sold Xiaomi Redmi 5A, Achmad said he was not authorized to announce it.
"In 2015 aja 40,000 units sold, this time even more," concluded Achmad.
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